After some research, I've collected a few ideas to share today on how influencers could take advantage of voice marketing (the newest digital trend). These are just my initial thoughts and opinions based on some reading, and this is still such a new concept, so I welcome any questions & comments on this post to start an educative discussion. (As a reminder, my influencer content is almost exclusively posted to Instagram, so my experience and any potential bias in this post will probably lean towards that platform.)
I, like many other millennials, spent the better part of a recent weekend watching not one, but two documentaries on the catastrophic failure that was Fyre Festival. The Fyre Festival debacle, while agreeably a catastrophe, drove home this important shift in the way people react to advertising today.